Should Real Estate Agents Post Blogs On Pinterest
If you are a real estate agent who has a blog and are not using Pinterest as part of your social media marketing strategy then you are missing the boat! If you ask most real estate bloggers who have adapted Pinterest as one of their social networks, more than likely you’ll hear rave reviews of just how good the traffic can be. One of the unique things about Pinterest is the length of time in which something that is shared can drive traffic. When you share something on Facebook, Twitter, LinkedIn or any other social site there is usually a good rush of interaction over the first few days and then your exposure quickly dies down. This is not the case with Pinterest – in fact, it’s quite the opposite!
Pinterest is the number one source of social media traffic to Massachusetts Real Estate Exposure, my combination blog/real estate site. One of the reasons for this is the “shelf life” of the pins you share. Pinterest sharing is an endless cycle that continues to generate more traffic when the content is exceptional. Outstanding real estate content on Pinterest can be shared for months and months even years.
There are a number of ways to ensure that Pinterest will become an important place for real estate social media exposure. The first piece of advice is to be sure that your mindset is not on your real estate listings. I see this mistake all the time from real estate agents. Very few people are going to share them unless you are marketing a luxurious mansion. Instead, show off your knowledge as an agent.